Martiderm is a cosmetics company based in Barcelona, which revolucionized the world of dermocosmetics over 30 years ago with the introduction of the first ampule with proteoglycans and vitamine. From their origins in a small pharmacy in 1952, they currently commercialize over 150 products and have a presence in more than 45 countries.
The involvement of so many stakeholders makes the production of packaging designs a difficult task in itself. Particularly, being able to have organizational control of the final artworks and finding a way to improve speed when approving these were two important reasons why Martiderm rethought the way they were doing things and went for an Artwork Management System .
Words to describe Twona
Nearly two years after the first projects were worked on the tool, Martiderm can recognize that they have become more efficient and they spend less resources, especially in terms of time and number of revisions needed to achieve the approved files.
Furthermore, with Twona AMS, Martiderm also has access to Quality assurance tools. They use Twona X-RAY to review files and compare them against earlier versions to make sure all changes have been made. Furthermore, the tool has proven really useful in working with their external print suppliers, as they have been able stop errors introduced in the designs before they are printed on the boxes and leaflets of their products, saving potential product recalls or reprints of materials to fix the issues.
We asked Martiderm what they would tell someone who's considering using an AMS,
and they feel that “companies working with multitude of packaging design
assets should give Twona AMS an opportunity because
it facilitates day-to-day work, and it would benefit the operational procedures
of your organization”.
