Martiderm is a cosmetics company
based in Barcelona, which revolucionized the world of
dermocosmetics over 30 years ago with
the introduction of the first ampule with proteoglycans and
vitamine. From their origins in a small pharmacy in 1952, they
currently commercialize over 150 products and have a presence in
more than 45 countries.
The team at Martiderm wanted to bring
more structural control to their six lines of products and
different packaging options (from samples to real products) that
are sold and offered for testing in pharmacies all over the world, as
well as online.
As a family owned business, the company shows great
care not only for the product itself, “La Fórmula”, but also for
how it is presented. Therefore, primary, secondary and tertiary
packaging is of great importance to them.
The team working on the conditioning materials wants to guarantee that what comes
into the market is accurate and shows the quality of their product lines, and is
Before moving to Twona, Martiderm was
using email exchange as the main communication about these projects, and Sharepoint
to store the final artworks and to start the workflows
for new products or change requests. Although the process was therefore digitized,
they felt that
there were still a lot of misunderstandings and additional work
iterations needed to get to the right results.
Twona stood out as a very user-friendly and
easy to navigate tool, which seemed
a top priority when thinking about a system that multiple
to work together on.
Companies working with multitude of packaging designassets should give Twona AMSan opportunity because itfacilitates day-to-day work,and it would benefit theoperational proceduresof your organization
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