proofing tool – TwonaBlog

November 27, 2023November 27, 2023

The Power of Comparison: Elevating Packaging Proofing to Precision

Before a packaging design goes to print, it undergoes a series of reviews and approvals. This meticulous process aims to catch any errors, inconsistencies, or deviations from the brand guidelines. The consequences of overlooking inaccuracies in packaging can be severe, ranging from costly reprints to damage to brand reputation due to misleading or incorrect information.

Why are comparison tools indispensable for such a task?

Comparison tools provide a side-by-side analysis of different design versions. This visual consistency check is crucial for ensuring that all elements align with the brand’s visual identity and standards.

In packaging, textual errors can be disastrous. Comparison tools not only highlight changes in graphics but also allow for a detailed proofing of textual content, ensuring that every word is accurate and compliant.

Furthermore, and specially in collaborative environments, different stakeholders may suggest changes to a design. Comparison tools aid in version control, allowing designers and approvers to track modifications and verify that the correct version is being approved.

How do Comparison Tools Enhance Accuracy in Packaging Proofing?

Detecting difficult to see variations: Packaging designs often involve intricate details. Comparison tools can zoom in on specific areas, making it easier to detect even the smallest changes in text, images, or color.
Streamlining Collaboration: In a collaborative design process, multiple individuals may provide feedback. Comparison tools streamline this feedback process, enabling efficient collaboration by highlighting exactly where changes have occurred.
Reducing Human Error: Human proofreaders may inadvertently miss changes or introduce errors. Comparison tools eliminate the risk of oversight, providing a systematic and objective approach to proofing.

Martiderm, a Spanish cosmetics company with presence in 45 countries, use Twona X-RAY to review files and compare them against earlier versions to make sure all
changes have been made.
For them, using this comparison tool has proven really useful in working with their external print suppliers, as they have been able stop errors introduced in the designs before they are printed on the boxes and leaflets of their products, saving potential product recalls or reprints of materials to fix the issues.
read more

Embracing Precision: Integrating Comparison Tools Into Your Workflow

If you aim for an improvement of your artwork management process, using a comparison/proofing tool is a good start, as it gives your team a quality tool to improve accuracy. However, it may be interesting to consider a proper evaluation of tools and their capabilities, offerings, and whether going for a tool that also will help you improve your complete workflow may be an more interesting choice.

Selecting the Right Tools: Explore the available comparison tools in the market and choose one that aligns with your specific packaging design needs. If you are interested in ours, check our website or contact us for a demo.

Integration with Workflow Management Systems: To maximize efficiency, consider how these comparison tools integrate seamlessly with your existing workflow management system. This integration ensures a cohesive design and approval process. Our comparison tool is offered as a stand alone solution (X-RAY) but also as part of our Artwork management tool (Twona AMS).

Training and Adoption: Properly train your team on the use of comparison tools, emphasizing their importance in achieving accurate and error-free packaging proofing. We offer ad-hoc training for our comparison tool to your team, using our template files or your own files if you wish to.

Accuracy of your packaging design is non-negotiable. Comparison tools help you elevate packaging proofing to a level of precision that safeguards your brand, reduces costly errors, and ensures that the final product hitting the shelves is a true representation of your vision. So, what are you waiting for?

February 2, 2023February 2, 2023

Mistakes on medical leaflets

The packaging of pharmaceutical products is a crucial aspect of the industry. It serves not only as a protective barrier for the product, but also as a means of communication between the releaser and the consumer. The releaser, a pharmaceutical laboratory, must ensure the existence of an appropriate pharmacovigilance system that allows him to assume his responsibilities and obligations in relation to the pharmaceutical specialties he markets and ensure the adoption of appropriate measures when necessary.

Risks and consequences

One of the most important components of pharmaceutical packaging is the leaflet, also known as the patient information leaflet (PIL), which provides information about the product, including its intended use, side effects, and usage instructions.

To check the content of a leaflet thoroughly is critical, as even a small typo, missing text, or added text can have significant consequences for the patient and the releaser.

Why?

It is important to avoid errors in the leaflet because they can result in medication errors. For example, if a typo results in the incorrect dosage instructions being printed on the leaflet, the patient may take too much or too little of the medication, which can have serious consequences for their health. Similarly, if important information about side effects is missing or incorrect, the patient may not be fully aware of the risks associated with taking the medication. Believe me, there are side effects which patient and relatives should be fully aware from small possible irritations to a tendency to gambling, side effect that is only revealed after clinical trials for obvious reasons.

Deviation in the leaflet can also result in recalls and legal issues for the releaser. A recall is a costly and time-consuming process, as it requires to retrieve all the affected products from the market and replace them with new, corrected versions. In some cases, the recall may result in significant financial losses, as well as a damaged reputation and loss of trust from consumers.

As a designer and knowing the sensitivity of this situation, the corresponding procedure, quality documents and relevant tools are essential. Just thinking about the lack of an appropriate software 15 years ago makes me dizzy.

How to avoid mistakes

In order to avoid errors in the leaflet, it is important to have a robust quality control process in place. This may involve multiple rounds of review and testing by different employees within the company, we call it four eyes principle. The process should also include a thorough review of the final product before it is released to the market, in order to catch any last-minute changes or mistakes.

In conclusion, checking the content of a leaflet in the packaging of pharmaceutical products is a crucial step in ensuring patient safety and avoiding costly recalls and damage to brand image. By having a robust quality control process in place, releasers can avoid errors and ensure that the information provided in the leaflet is accurate and up-to-date. Patients can also play a role reporting any discrepancies to their healthcare provider. By working together, the industry and consumers can ensure that the information provided in the leaflet is accurate and that patients receive the best possible care.

August 30, 2022February 3, 2023

Improve your quality (of your work and your Artworks)

Photo by Twona
Depicts a the design of a wrapper of a chocolate tablet, turned 90 degrees clockwise, with red markings when there are changes from two versions of the artwork. — *Photo by Twona*

One of the areas where we have achieved more speed, and a reduction in the number of errors, is the quality area.

Does this sound familiar?

Three people are reviewing the content of a new leaflet.
One of them reads the text from the Medicines Agency mentioning the format (e.g bold, italics, indent…).
The two others visually review a printed Artwork.
The whole process takes at least 45 minutes.

Imagine the amount of deviations that a isual check can have, without mentioning the waste of personnel time!

This (real) experience happened a while ago, and nowadays, there are tools in the market that help with this review. Do you think the one you use is quick and efficient enough?

Here is where technology makes our life much easier, as we have comparison tools at all levels, the graphical and the content side, to check Artworks. We always use them internally, before our clients do their own checks, both by the designer who is producing the Artwork and by a colleague in the QA team. This is what we call the 4-eye principle.

Twona Article — *Photo by alessio-lin–6LYjG0H32E*

Twona X-RAY

Our experience? With the content comparison we are able to review a new text in 5 minutes. Similarly, reviewing changes that we received on an Artwork graphically becomes a much simpler task.

Twona X-RAY’s graphical comparison can visually recognize documents, automatically adjust them to overlap and make the revision process much more efficient Some critical examples for us have been comparing an Artwork with a press-proof that has a different orientation, in which some technical details, such as a Laetus code, has been inserted.

I would like to invite you to try our comparison tool, and calculate how much time and resources you could be saving on your daily Artwork control and review process.

If you still have paper piling up on your desk , going to the office is mandatory to be able to do your work or have the feeling that there are things that can be improved, do not hesitate to share with us your needs, and we can help you make that leap to succeed in a changing and more demanding future.